Why the Tree?

Founded in 2016, Tree below zero pioneered a whole new category of functional beverages and that was just the start. Our aim is to lead the way in healthy choices for consumers that seek only the very best.

Our Mission

​At Tree Below Zero, our mission is to craft beverages that give consumers more and better informed choices for their well-being. We achieve this through innovative practices, the introduction of pioneering ingredients, and a commitment to transparency in labeling, all while ensuring exceptional taste in every sip.